10.11.2021 at 00:00 am
Twitter Blue, Twitter’s subscription service, is adding new features as it expands to new countries and platforms. The service was first launched in June in Canada and Australia on iOS. But as of Tuesday, Twitter Blue is available in the US, New Zealand, and across Android and the web.
Perhaps the most useful feature of Twitter Blue is the undo button, which allows you to recall tweets before they are sent.
Other features in the initial launch included a reader mode for threads and bookmark folders, the ability to design the Twitter app and app icon, and as of last month, Labs lets subscribers try some of the new Twitter features early.
But as part of Tuesday’s expansion, Twitter Blue is about to become even more useful for people who love to read and find news on Twitter.
One feature allows people to view ad-free articles across participating websites while giving a portion of the revenue from Twitter Blue subscriptions to those sites.
And if you’re a Twitter Blue subscriber, when you come across a link from a publisher that offers ad-free articles, you’ll see the « No ads with Twitter Blue » label under the title.
This feature is based on the company’s acquisition of Scroll, which offered similar functionality. In October, Twitter said it was rolling out it in Twitter Blue.
More than 300 US-based sites participate in the program, including The Washington Post, The Atlantic, BuzzFeed, The Hollywood Reporter, Full Discovery and The Verge.
The company says it hopes to include publications from outside the United States in the future. The company makes it clear that it does not change the percentage of money it gives publishers if you sign up for Twitter Blue on iOS or Android.
In the United States, Australia, Canada and New Zealand:
The company notes that Twitter Blue’s ad-free articles feature does not allow you to bypass the paid subscription system. As a result, depending on the publisher, you may not be able to read some articles even if you are subscribed to Twitter Blue.
Ad-free articles are not available on Android at this time. The company did not share a timeline on when that might change.
And you’ll still see ads on Twitter even when you sign up for Twitter Blue. « We are not currently considering an ad-free product across Twitter, » said Sarah Beckpour, product manager at Twitter.
Ad-free articles aren’t the only Scroll feature to make a comeback. And Twitter Blue now offers a Nuzzel-like roundup of the most shared articles from the people you follow called Top 24 Hours Articles.
Twitter suspended Nuzzel when it bought Scroll. But it has committed to bringing essential elements of the product to its platform at some point.
And a roundup of top articles wouldn’t be an email like Nuzzel. Instead, you can access it via Twitter itself. This is despite the fact that it is only available on Android and the web at the moment. A company spokesperson said it’s coming to iOS very soon.
Twitter Blue subscribers can also customize the navigation bar, so that the areas you want to access can be pinned more easily. Navbar customization is only available on iOS initially. Also, custom themes are an iOS-only feature.
Twitter Blue comes in at $2.99 per month in the US (or equivalent in Australia, Canada and New Zealand).
CEO of OTTO Magazine