09.11.2021 at 09:00 pm
This week, Netflix will begin rolling out a TikTok-like feature aimed at children, its latest attempt to lure younger viewers to its platform and help them discover its programming, according to a report from Bloomberg.
The Kids Clips feature, which appears on the platform’s iOS app, features short videos from the company’s existing library of children’s shows and movies. Netflix plans to add new clips daily based on its current and future shows.
And the streaming giant is experimenting with new features that can show customers more titles on its roster. This step is also an attempt to reach the type of viewers who would normally watch Tik Tok or short clips via YouTube.
The effort, which the platform referred to as a test, builds on an earlier feature called Fast Laughs that highlights comedy clips.
Fast Laughs launched earlier this year. The company has also created rankings for its most popular titles. This gives users another way to find offers they might like.
Kids Clips uses an interface similar to TikTok or Instagram Reels in an effort to display child-friendly content. Children can watch 10 to 20 clips at a time.
The Kids Clips feed is similar to the Fast Laughs feed. But the videos are displayed horizontally – not vertically – to take up the entire screen.
I launched a similar comic strip feed earlier
Both features have a similar goal of promoting the platform’s content using short clips similar to what users view on social media.
A screenshot of the Kids Clips interface shows a shortcut to add a title to the Watch Later list.
Netflix cited TikTok as a major competitor in its previous earnings reports. This indicates that these features are intended to attract users by focusing on more short content.
The feature begins rolling out this week in the United States and the Spanish-speaking countries of Latin America. In addition to markets such as Canada, Australia and Ireland.
The company confirmed the launch of the new feature after its presence was discovered in hidden code by iOS developer Steve Moser.
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